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Similar industry + different strategy = Manus Bio (manusbio.com)

Own a single pathway in a single organism and become the world leader in biomanufacturing of products from that pathway. For a pathway (i.e. chemical class) with sufficient commercial value (i.e. terpenoids) this still represents a massive business opportunity while arguably reducing technical and market risk.

Company is half as old (spun out of MIT in 2012) and already has product sales. But maybe I'm just biased...

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Chris, Manus deserves a separate case study. The founders (i.e. you) did great work to focus and I'm looking forward to using the next-gen Stevia product. Hope all is well.

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